What do we do?
Educate and Advocate
Cannabis is a complex plant with multiple cannabinoids, terpenes, and flavonoids. We teach consumers how to find the right strains for them.
In our seminars you will find all the information you need to begin crafter your cannabis journey in an intentional and mindful way.
We not only teach you how to navigate the current cannabis market, but we teach you how to find your own cannabis journey.
We believe that Americans have been LIED to about the effects and benefits of cannabis for generations. Did you know that the LaGuardia Report, published in 1944, dispelled the myths about the dangers of cannabis use, and the Shafer Commission delivered the same result in 1972?
We believe that no one should be in prison for cannabis possession or use.
We believe that hemp provides an environmentally sustainable resource for both farmers and consumers.
Our Mission
To improve the consumer/budtender interaction through education. By educating consumers and bud tenders, we believe we can improve the point of sale interaction, create repeat customers, and dispel the negative stigmas surrounding cannabis.
We believe in social justice for those still incarcerated for nonviolent cannabis offenses, and we are committed to assisting those seeking their freedom.
What we offer
For Consumers:
We believe that through education and mindful consumption consumers will achieve better results.
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Dispensary Tours
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Terpene and Cannabinoid education
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Private Tastings
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Cooking Lessons
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Cannabis Dinners & Cocktail Classes
For Budtenders and Dispensaries
We believe that educated consumers will become repeat customers. Knowledgeable bud tenders are key to driving repeat business and boosting profitability. Through our training, your team will gain the skills to confidently recommend products and strains tailored to each customer's wellness goals or recreational preferences.
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Terpene and Cannabinoid education
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Customer Service Training
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Customer Tours of Dispensaries (max of 10 per group)
Dispensary Tours
Working with the dispensary, we lead consumers through a dispensary. We explain products and teach consumers how to make mindful choices. These tours can also manage any intimidation a first-time customer may feel.
Tastings
We lead private tasting wherein we teach consumers how different cannabis consumption methods may affect their experience. By teaching consumers how to track and evaluate their experience, we create loyal customers for the dispensary.
Budtender Training
Knowledgeable bud tenders increase customer satisfaction and sales. We believe that terpene composition is more important than THC level, but that requires a budtender to know how terpenes may affect the body. By working closely with a consumer, a bud tender can ensure repeat customers.
Special Events*
Working with great chefs and mixologists, we offer cannabis infused dinners and cooking classes.
*Limited to locations in Michigan
Our Team
We are passionate about education and cannabis.
Prof. Emily Horvath
Prof. Horvath possesses more than 20 years of teaching experience, and she infuses that expertise and enthusiasm into her cannabis education. Using proven teaching techniques she helps consumers maximize their knowledge and improve their cannabis experience. Emily is a 200 Registered Yoga Teacher and earned her Master of Cannabis* certification in 2024.
Dr. Lesley Cremeans, Ph.D
Dr. Cremeans is a passionate "herb nerd" who has over 10 years of higher-educational teaching experience. She holds her Ph.D. in education and uses those skills to help consumers get the most out of their cannabis journey. She educations with an enthusiasm for cannabis and a belief that cannabis can help people when they find the strain that is right for them. Lesley is currently completing her Master of Cannabis* certification.